"Ever because the creators of the lively tv exhibit South Park grew to become their lovingly sardonic gaze at the vastly multiplayer game World of Warcraft for a complete episode, WoW's prestige as an icon of electronic tradition has been safe. My existence as an evening Elf Priest digs deep underneath the skin of that icon to discover the wealthy details of the World of Warcraft player's experience."
—Julian Dibbell, Wired

"World of Warcraft is the easiest consultant of an important new expertise, paintings shape, and zone of society: the theme-oriented digital global. Bonnie Nardi's pioneering transnational ethnography explores this online game either sensitively and systematically utilizing the tools of cultural anthropology and aesthetics with extensive own event as a guild member, media instructor, and magical quest Elf."

—William Sims Bainbridge, writer of The Warcraft Civilization and editor of Online Worlds
“Nardi skillfully covers the entire scorching button concerns that spring to mind while humans think about games like World of Warcraft resembling video game dependancy, sexism, and violence. What offers this booklet its price are its unforeseen gemstones of infrequent and fantastically specified examine on much less sensationalized subject matters of curiosity similar to the World of Warcraft participant group in China, online game modding, the more and more blurred line among play and paintings, and the wealthy and engaging lives of avid gamers and participant cultures.  Nardi brings World of Warcraft right down to earth for non-players and ties it to social and cultural concept for scholars.  . . . the most sensible ethnography of a unmarried digital global produced so far.”
—Lisa Nakamura, college of Illinois

World of Warcraft quickly turned the most renowned on-line global video games on this planet, collecting 11.5 million subscribers—officially making it an internet neighborhood of avid gamers that had extra population than the kingdom of Ohio and used to be nearly two times as populous as Scotland. it is a vastly multiplayer game, or mmog in gamer jargon, the place every body controls a unmarried personality inside of a digital international, interacting with different people's characters and computer-controlled monsters, quest-givers, and merchants.

In My lifestyles as an evening Elf Priest, Bonnie Nardi, a well known ethnographer who has released generally on how theories of what we do intersect with how we undertake and use expertise, compiles greater than 3 years of participatory examine in Warcraft play and tradition within the usa and China into this box learn of participant habit and task. She introduces us to her examine procedure and the heritage, constitution, and tradition of Warcraft; argues for utilizing job thought and theories of aesthetic event to the learn of gaming and play; and educates us on problems with gender, tradition, and dependancy as a part of the play event. Nardi paints a compelling portrait of what drives on-line players either during this nation and in China, the place she spent a month learning avid gamers in net cafes.

Bonnie Nardi has given us a clean glance not just at World of Warcraft yet on the box of online game stories as a complete. one of many first in-depth reviews of a online game that has develop into an icon of electronic tradition, My existence as an evening Elf Priest will seize the curiosity of either the gamer and the ethnographer.

Bonnie A. Nardi is an anthropologist by means of education and a professor within the division of Informatics within the Donald Bren college of data and machine Sciences on the college of California, Irvine. Her study concentration is the social implications of electronic applied sciences. She is the writer of A Small topic of Programming: views on finish person Computing and the coauthor of Information Ecologies: utilizing expertise with Heart and Acting with expertise: task thought and interplay Design.

Cover paintings by way of Jessica Damsky

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